Finance company JG Wentworth and creative agency Karlin & Pimsler launched a DRTV ad spoofing opera on May 26, 2008. An earlier ad based on the movie Network used numerous telephone numbers to measure call volume by market; the newer ad has a vanity number and more targeted media placement. Call volume increased 50% over the “Network” ad on a media spend that cost 25% less.

From June 2011.