Julius Erving stars. Animation in the "Cosmic 60's" style of Peter Max. music "Higher Ground" by Stevie Wonder. Ad from March 1997.

Julius Erving, the great and wondrous "Dr. J," was the dominant player of his era, an innovator who changed the way the game was played. 2/08

Music "Hello Operator" by The White Stripes released in May 2000. Ad from September 2010.

Dr Pepper is capitalizing on research that suggests it tastes better when you drink it slowly. Features basketball great Julius Erving. 7/08

12/08.