Store manager Lance Armstrong works with an employee. 12/07

The intense champion speaks with a customer. 12/07

Abrasive management style of the seven time Tour De France cycling champion. 6/08

Aired during the second half of Super Bowl XLIV on February 07, 2010.

Best Sports Ad Of 2008! Visit NIKE.COM/COURAGE to fully appreciate this ad! Images of more than 30 athletes flash across the screen over 60 seconds. They are LeBron James, Bill Bowerman, Vasily Alekseyev, John Mcenroe, Cristiano Ronaldo, Pau Gasol, Ralph Boston, Ladji Doucoure, Wayne Rooney, Maria Sharapova, Henry Marsh, David Lega, Mary Lou Retton, Zhu Jianhua, Liu Xiang, Carlos Lopes, Daiane dos Santos, Steve Prefontaine, Paula Radcliffe, Joan Benoit-Samuelson, Wallace Spearmon Jr., Julie Moss, Omar Salazar, Miho Shinoda, Lance Armstrong, Kenny Bartram, Garrett Reynolds, Hasely Crawford, Carl Lewis, Kobe Bryant, Bernard Lagat,Mary Decker Slaney, Kerry O'Brien, Pete Sampas, Manfred Naumann, Derek Redmond, Arthur Ashe, Roger Federer, Elizabeth Jackson, Sherone Simpson, Jon Lester, Michael Johnson, Michael Jordan, Romualdo Kubiak and Oscar Pistorius. Features music "All These Things That I've Done" by The Killers. Aired during the 2008 Summer Olympics from Beijing. 8/08

From June 2009.

From July 2010.

One of the Best Ads of 2010! Aired during the opening game of the NFL season on Thursday, September 09. 2010.

From January 2011.

From March 2010.