Sidney Crosby is team captain and plays centre for the NHL Pittsburgh Penguins. Nicknamed "The Next One", he was one of the most highly regarded draft picks in hockey history, leading many to refer to the 2005 Draft Lottery as the "Sidney Crosby Sweepstakes". This ad aired as the Penguinsovercame the NHL's 38-year-old Game 7 road jinx, Crosby's mid-game injury and a furious third-period surge to beat Detroit 2-1 on Friday night, June 12th, 2009, to win the Stanley Cup and prevent the Red Wings from winning their fifth league championship in 12 seasons.