From January 2010.

From July 2010.

Hard bargaining with hotelier. 6/08

From January 2011.

From February 2011.

From June 2009.

"Shatner has been the chief spokesperson for Priceline for the past 14 years. Whether or not his character has truly been written off remains a mystery. There's still one year left on Shatner's contract, which has been incredibly lucrative. Shatner accepted Priceline stock as part of his compensation when the contract was signed in 1997 - a deal reportedly worth $600 million" --Yahoo. Ad from January 2012.

"Shatner has been the chief spokesperson for Priceline for the past 14 years. Whether or not his character has truly been written off remains a mystery. There's still one year left on Shatner's contract, which has been incredibly lucrative. Shatner accepted Priceline stock as part of his compensation when the contract was signed in 1997 - a deal reportedly worth $600 million" --Yahoo. Ad from February 2012.

From February 2010.

William Shatner and his femme squad take negotiations to the street in a 1960 Dodge. Ad from January 2009.