From January 2012.

"Under Armour Inc. debuted on Tuesday (Aug. 09, 2011) its biggest advertising campaign to date tied to footwear, a category in which the sportswear maker has been vying to build market share. The "Footsteps" campaign is centered around the release of Under Armour’s new sneaker collection set to debut at retail stores later this year. The campaign was developed and produced by Interpublic’s twofifteenmccann, a San Francisco agency. Emmy Award-winning director Peter Berg, known for directing TV series "Friday Night Lights," shot the commercials. The spots will include a stable of Under Armour endorsers, including New England Patriots quarterback Tom Brady, Carolina Panthers QB Cam Newton and Mixed Martial Arts fighter Georges St-Pierre." --BizJournals.com