"Shatner has been the chief spokesperson for Priceline for the past 14 years. Whether or not his character has truly been written off remains a mystery. There's still one year left on Shatner's contract, which has been incredibly lucrative. Shatner accepted Priceline stock as part of his compensation when the contract was signed in 1997 - a deal reportedly worth $600 million" --Yahoo. Ad from February 2012.

From February 2010.

William Shatner and his femme squad take negotiations to the street in a 1960 Dodge. Ad from January 2009.

Imitating the inimitable. From January 2009.

The new Priceline considers a new voice. Aired during the pregame of the 2004 Super Bowl.