High performance drift demo. 4/08

Hypnotic footage of a drift through an airline hangar on Goodrich tires. 7/07

From May 2009.

Aired during the fourth quarter of Super Bowl XLV on February 06, 2011.

From May 2010.

A 30 second version of this ad aired during the second quarter of Super Bowl XLV on February 06, 2011. This extended 60 version aired the following night on The Daily Show on Comedy Central.

1957 Cadillac Eldorado Brougham. "The production considered filming on some old tarmac runways in the mid-west, but chose the salt flats when they got a clear weather report. Nancy Hacohen, an Executive Producer with House of Usher Films, said: 'We wanted the minimalist clean look with the black car and a surface that wouldn’t make the air dusty and the car dirty. Once [Director] Kinka Usher created the tire shots he wanted to shoot, the grips and effects team built rigs to give him those shots. All these rigs were built into the car'.” ---TheLocationGuide.com From April 2011.

Compelling slow motion drifting on Bridgestone Tires.

From Super Bowl XLII. February 3. 2008.

Music "Jump Around" by Cypress Hill. Aired during the third quarter of Super Bowl XLIII on February 01, 2009.

Aired during the first quarter of Super Bowl XLIII on February 01, 2009.

Highway encounter. From the 2008 Super Bowl. 2/08