The forerunner of Omega was founded at La Chaux-de-Fonds, Switzerland in 1848. Buzz Aldrin made Omega the first watch on the moon. James Bond wears Omega. They are the official timekeeper for the Beijing Olympics as well as the 2010 Winter Olympics in Vancouver. Aired during the 2008 Summer Olympics from Beijing. 8/08

Roger Federer holds numerous singles records, the most notable of which are 15 Grand Slam titles (beating the previous all-time record of Pete Sampras). Many sports analysts, tennis critics, and former players consider Roger Federer to be the greatest tennis player of all time. 7/08.

Watchmaker's provocative Valentine's Day ad from 1997.