This ad aired immediately after Michael Phelps won his 10th Gold Medal on August 12th at the 2008 Summer Olympic Games in Beijing in the 200 meter Freestyle swim. With that victory, he had won more Olympic Gold Medals than any athlete ever. Less than an hour later, he won his 11th Gold Medal as a team member competing in the Men's 4x200M Freestyle Relay. Three days later on August 15th, he won his 12th Gold by one one-hundredth of a second in the 100M Butterfly to tie U.S. swimmer Mark Spitz's 1972 record of 7 Golds in 1 Olympics. On August 17th in Beijing, his team won the Men's 4X100 Meter Medley Relay and secured Phelps' place in history as the only athlete ever to take 8 Golds in a single Olympics. 8/08