Auto company Dodge recently aired a commercial starring a monkey dressed up like Evel Knievel that inspired PETA to pen an open letter condemning Dodge for using a monkey, "given the well-documented abuse that young chimpanzees and orangutans suffer in the entertainment industry. Dodge isn't going to dodge a bullet on this one. It needs to pull the ad — and we've contacted the company asking it to do just that." The blog Consumerist calls this redux "an act of surreal genius." From August 2010.